Cognex and Zebra Technologies are key players in the expanding field of physical AI, supplying critical infrastructure that enables automated systems to function. These companies provide the underlying technology for machine vision and data capture, essential components for factory robots, warehouse automation, and other AI-driven applications. Investors looking to allocate funds to physical AI might consider these less-publicized firms, which perform foundational work for the sector.
The current focus in artificial intelligence often centers on chip designers, cloud platforms, and robot manufacturers. However, the practical deployment of AI in physical environments relies heavily on systems that allow machines to perceive and interact with their surroundings. Cognex and Zebra Technologies have established long-standing roles in these areas, providing the unglamorous but necessary components that ensure physical AI systems operate effectively.
Cognex specializes in machine vision systems, which include cameras, software, and AI processing capabilities. These systems enable factory robots to “see” and inspect products during manufacturing. From smartphone screens to automobile components and pharmaceutical packaging, Cognex systems are frequently used for quality control at scale. The company’s recent product launches highlight its commitment to integrating advanced AI into its offerings.
In April 2026, Cognex introduced the In-Sight Vision Controller, powered by Nvidia. This edge AI system processes compute-intensive inspection tasks directly on the camera unit, eliminating the need for an external PC. A month later, Cognex launched the In-Sight 3900, powered by Qualcomm, extending similar AI inference capabilities to embedded applications where power and size are critical constraints. These developments allow for more efficient and compact AI-driven inspection solutions.
Further advancing its AI capabilities, Cognex made its OneVision platform generally available to manufacturers in May 2026. This cloud-to-edge AI development environment allows customers to build AI-powered inspection applications that can run on factory floors without requiring specialized data scientists. Over 100 customers had already utilized the platform during its beta phase, demonstrating its practical utility in industrial settings.
Cognex CEO Matt Moschner delivered the keynote speech at the Automate 2026 conference this week, a significant event where manufacturers make purchasing decisions for automation technologies. Cognex’s prominent role at the conference underscores its position as a leading provider of machine vision. The company’s continued innovation in machine vision is crucial, as every physical AI system, whether a warehouse robot, surgical assistant, or self-driving vehicle, requires the ability to interpret its environment.
Zebra Technologies focuses on data-capture infrastructure, which is vital for informing robots, human workers, and management systems. While not a robot manufacturer itself, Zebra’s technology provides the essential data streams that guide automated operations. This includes systems for identifying, tracking, and managing assets and inventory, which are foundational for efficient physical AI deployments in logistics, retail, and manufacturing.
The ongoing evolution of physical AI will continue to demand sophisticated machine vision and data capture solutions. Companies like Cognex and Zebra Technologies are positioned to benefit from this trend, as their core offerings are indispensable for the deployment and scaling of AI in real-world applications. Future developments in robotics and automation will likely increase the reliance on these foundational technologies.
Uncertainties remain regarding the pace of broader AI adoption across various industries and potential shifts in technological standards. Investors will watch for continued product innovation from these companies and their ability to integrate new AI advancements into their existing platforms. The expansion of physical AI into new sectors will also be a key factor in their sustained growth.